
When you step into a Kia showroom, the first thing you’ll notice is the buzz around the new Assured Buyback Programme—no more guessing the future price of your car. The idea is simple: lock in a resale value at purchase, so you can plan your next upgrade without wrestling with a fluctuating used‑car market.
Under the scheme, an ICE‑powered Seltos can fetch up to 75% of its original price after three years, while a Kia EV can secure 70% of its purchase price over the same period. The numbers are front‑and‑center on the paperwork, giving you a clear financial picture from day one.
The programme isn’t limited to a single model. It covers the Seltos, Sonet, Syros, Carens, Carens Clavis and Sorento, across petrol, diesel, CNG, hybrid and electric powertrains. That means whether you’re eyeing a city‑slicker or a diesel‑powered family SUV, there’s a plan that fits.
You can choose a tenure of three to five years for ICE vehicles or three to four years for EVs, and pick annual mileage limits of 10,000 km, 15,000 km or 20,000 km, with a cap of 100,000 km over the plan. The mileage tiers let you tailor the buyback to your own driving habits.
In a market where buyers are wary of depreciation, Kia’s offer puts it on par with Hyundai’s “Pre‑Booked Value” and Maruti’s resale‑guarantee schemes. For the average buyer, it means a predictable exit strategy and a smoother path to a newer model.
The programme is live now; you can enroll at any authorized Kia dealer when purchasing a new car. Keep an eye on the terms—especially mileage limits—and you’ll be set to ride the rest of your ownership with a clear exit plan in place.