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Twitch CEO Dan Clancy has announced a new system to punish streamers who use viewbots to fake their viewer numbers, with the platform set to start rolling out the new punishment system in May. According to Clancy, streamers who are caught repeatedly using viewbots will have limits placed on their concurrent viewership numbers, also called CCV, which will be based on the streamer’s normal real traffic and will affect all Twitch surfaces where viewer counts are shown to users.
The new punishment system is part of Twitch's ongoing efforts to combat fake engagement, which the platform says hurts both the company and honest streamers who grow their channels naturally without using fake viewers to increase their numbers. Twitch has improved its systems to detect viewbotting, but the company still faces challenges because viewbot services keep changing their methods to avoid being caught.
Punishments will become more serious for repeat offenders, with streamers who keep using viewbots facing longer penalties over time. However, Twitch will privately notify creators whenever an enforcement action is placed on their channel, and streamers will also be allowed to appeal through Twitch’s appeals portal if they believe the punishment was made by mistake.
The company plans to keep most of the enforcement process private, while continuing to improve its technology to combat viewbotting. The announcement comes during ongoing discussions about fake viewers across the streaming community, with Twitch saying this new system is only the beginning and the company plans to expand its anti-viewbotting efforts in the future.
The court of public opinion will continue to monitor Twitch's efforts to combat viewbotting, with the platform's next steps including the rollout of the new punishment system in May and ongoing improvements to its detection systems.