The new Thar OG rolls out at ₹10.32 lakh ex‑showroom, a price that sits just below the 11‑lakh mark that keeps it competitive against Maruti’s Gypsy. Deliveries kick off on Oct 11, so the first owners will be around the corner in early November.
Mahindra’s SUV line‑up now spans the entry‑level Thar OG, the premium Thar Roxx, the mid‑range Scorpio‑N, and the budget‑friendly Bolero. The Thar OG is the brand’s new 4×4 base trim, offering the rugged off‑road feel that has defined Mahindra for decades, but it comes with a modern tech stack that rivals like Maruti Gypsy and Tata Safari lack.
This launch happened against a backdrop of a 14% jump in Mahindra’s September sales, with 64,092 units sold domestically. The company overall sold 1.15 lakh vehicles, a 15% rise YoY, and SUVs made up a large share of that growth. For buyers, it signals that Mahindra still has a solid niche in the crowded SUV market, especially with a price point that feels attainable.
Mahindra’s electric‑SUV push is also gaining steam, with the Electric Origin range surpassing 100,000 billings. The government’s tightening EV mandates and lower import duties on EV parts are turning the market more favourable for electric models, giving consumers better incentives and a growing charging network.
You’ll find the Thar OG on showroom floors in metros like Mumbai, Delhi, and Bengaluru by the end of October, with deliveries starting Oct 11. Keep an eye on the upcoming Thar 0G set for early 2027, which could push Mahindra’s electric SUV presence even further. For now, the Thar OG offers a solid, affordable entry into the brand’s rugged SUV family.