
The Ramayana International trailer launch, which drew a crowd of big‑screen devotees and industry insiders, saw Yash step up to explain why the massive figure that’s been buzzing since the film’s announcement is front‑and‑center.
He said Namit Malhotra’s earlier statement about the budget went viral, sparking a frenzy on social media. Yash noted that in India people often shun overt confidence, but in the West a bold claim can backfire—so rallying behind the ₹4,000‑crore figure is a deliberate strategy to showcase Indian cinema’s heft to an international audience.
Co‑producing under Monster Mind Creations, Yash is partnered with Namit Malhotra’s Prime Focus Studios, while DNEG is handling the VFX. The star‑studded cast—Ranbir Kapoor as Lord Ram, Sai Pallavi as Sita, and Yash as Ravana—adds gravitas to a project that blends myth with cutting‑edge technology. The budget covers both instalments and promotional spend, not just the first film alone.
Set to release on November 5, Ramayana faces stiff competition from other summer releases, but its scale and ambition could set a new benchmark for Indian epics. As the premiere draws near, audiences and critics alike are watching to see whether this colossal financial gamble pays off in theaters and hearts.