Triumph Bonneville T40 Launches at ₹2.80 Lakh, Targets 350cc Segment

For the buyer who loves a classic look but wants a punchy engine, the new Bonneville T40 offers 29hp from a 350cc liquid‑cooled single, 31.2Nm of torque, and a 4‑inch colour TFT that reads like a smartphone. The bike’s electronics stack—five riding modes, cruise control, cornering ABS, traction control, navigation and Bluetooth connectivity—turns the road‑oriented motorcycle into a tech‑savvy partner for long rides.

The price tag of ₹2.80 lakh puts it squarely above Royal Enfield’s Classic 350 (₹1.89‑2.26 lakh) and Honda CB350 (₹2‑2.05 lakh), and a touch above Jawa 350 (₹2.11‑2.22 lakh). So, while the T40 is cheaper than Triumph’s flagship Bonneville 400, it still carries a premium because of its heritage styling and the added tech suite.

Triumph is leveraging a partnership with Bajaj Auto to give the T40 a distinct feel. The bike sits on a tweaked TR‑series platform: a 350cc engine with a revised head, smaller throttle bodies, dedicated camshafts, a new exhaust and taller gearing, all tuned for more mid‑range torque. The chassis has been reworked—twin shock absorbers, tubular steel swingarm, wire‑spoke wheels and MRF tyres—to give it the classic Bonneville proportions.

Sales data shows the 350cc category is booming: 3.27 lakh units sold in Q2 FY27, with Royal Enfield taking 85% of the share. Triumph’s entry at ₹2.80 lakh is a calculated risk to tap that growth. Deliveries of the T40 will start in November, while the slightly cheaper T4 (₹2.55 lakh) will roll out from January 2027. Watch the road‑law market next year for how buyers split between retro‑styled premium and budget‑friendly options.