The announced hikes mark the third price revision for Indian appliances in 2026, with some brands planning up to a 10% increase across categories.
Blue Star managing director B Thiagarajan said the 5‑8% rise comes after copper, steel and plastics prices jumped by 25‑35% amid the West Asia crisis. “Our cost‑of‑goods has surged about 15% since last year,” he added.
Godrej’s Kamal Nandi described the price jump as “inevitable” after commodity prices rose 8‑10% since the previous revision. He warned that “price hikes will happen, but timing will differ from brand to brand.”
Haier India President NS Satish revealed a cumulative 15% increase planned over the next three months: 5% from October 1, another 5% around December, and a final 5% in January if input costs keep climbing. “If we avoid hikes, we lose money,” he said.
Daikin’s chairman Kanwaljeet Jawa confirmed an 8‑10% increase effective September 16, citing a 25‑35% jump in copper prices and a strengthening dollar. He warned that the market could see long‑term effects if the situation does not improve.
SPPL’s director Avneet Singh Marwah said a 7% hike on TVs will take effect after October, noting that consumers expect discounts during the festive period.
While the new prices will be in force from October 1, many dealers have stocked old‑price inventory through pre‑buying schemes in August and September. “The Diwali period should largely be covered with old‑price stock,” Nandi added, implying a temporary cushion for consumers.
The industry’s next move will be to monitor consumer reaction as the festival season ends and to adjust pricing strategies if demand falters. The Indian government’s inflation tracker will likely see a spike in the appliance sector following the hikes.