When the iPhone 18 hit the shelves, the line outside stores swelled, and Sonu Sood quietly joined the fray with a tweet that turned heads.
"New phone, new EMI… same old bills! Maybe it's time we queue up to make a difference, not just upgrade our phones. The real upgrade is a better society," he wrote on X— a punchy jab that resonated with a tech‑obsessed crowd.
The reply section exploded. One user compared the long queue to a call for voter turnout: "People can stand in queues long hours for a gadget, but the same people hesitate to stand for voting during election time." Another chimed in about the burden of EMIs, noting that most salaries hover around ₹30k, making a phone’s long‑term cost almost negligible.
Meanwhile, the iPhone 18 Pro and Pro Max rolled out with Apple’s new A20 Pro chip and a vapor‑circuit cooling system— options starting at ₹1.64 lakh for the Pro and ₹1.79 lakh for the Max, with higher‑storage variants climbing to ₹3.29 lakh.
Sood isn’t just a film‑star; he’s also helmed projects like "Fateh" under Shakti Sagar Productions and Zee Studios. His out‑of‑the‑box comment reminds fans that a phone’s shiny surface can’t replace the weight of civic engagement. In the end, the debate is a mirror of India’s own tech‑culture clash— choose your queue wisely.