The Gujarat Co-operative Milk Marketing Federation pushed up consumer prices across its fresh pouch milk portfolio by ₹2 to ₹4 per litre nationwide on Wednesday. The revision takes effect November 12.
The price adjustment translates to an increase of 4 to 5 per cent across key fresh pouch variants. Under the new rate card, full-cream Amul Gold climbs by ₹4 to touch ₹80 per litre. Toned milk flagship Amul Taaza rises by ₹2 to sell at ₹62 per litre. The adjustment also hits other high-volume staples, including Amul Shakti and Amul Tea Special.
It marks the dairy federation's first price revision since May 2026.
GCMMF attributed the retail price revision to sustained cost escalation across every tier of the dairy supply chain over the past year. Soaring logistics overheads, packaging films, and feed ingredients forced the federation's hand.
Procurement economics took a direct hit from erratic weather patterns. Severe fodder shortages developed after patchy, uneven rainfall struck agricultural tracts in Gujarat and other key milk-producing belts across India.
In the current challenging environmental circumstances due to low and uneven rainfall in Gujarat as well as many parts of India, we are constrained to increase the consumer price of milk to pay better prices to our producers and support them in these difficult times.
Gujarat Co-operative Milk Marketing Federation (GCMMF)
Cattle feed ingredients recorded sharp upward price shocks throughout the year. Dairy farmers faced steep bills for dry and green fodder alongside key concentrates such as maize, molasses, and oil cake. Transportation and fuel overheads climbed in parallel, compounded by rising manufacturing costs for plastic pouch packaging films.
| Amul Variant | Milk Classification | Price Adjustment | New Retail Price |
|---|---|---|---|
| Amul Gold | Full-Cream Milk | +₹4 per litre | ₹80 per litre |
| Amul Taaza | Toned Milk | +₹2 per litre | ₹62 per litre |
| Amul Shakti | Standardized Milk | Revised (+4% to 5%) | Adjusted per market |
| Amul Tea Special |
GCMMF emphasized that the price increases will flow straight back to rural suppliers rather than padding corporate margins. Member unions had already lifted farmgate procurement prices by 4 to 5 per cent over the preceding twelve months to shield producers from margin erosion.
The federation operates on an integrated cooperative model where approximately 80 per cent of every rupee paid by retail consumers is returned directly to its network of 36 lakh milk producers. The higher retail realization aims to sustain farmer cash flows and prevent milk collection shortfalls.
Market Context: The nationwide milk retail landscape tightened simultaneously across northern urban markets on Wednesday. Peer dairy major Mother Dairy rolled out a parallel price hike of ₹2 to ₹4 per litre across Delhi and surrounding regions, citing identical input cost inflation across transport, feed, and procurement operations.
Consumers across major metropolitan centers will see the updated rates reflected at retail dairy booths and neighborhood grocery counters starting Thursday morning, with the revised maximum retail prices printed across all morning-dispatch milk pouches.
| Dedicated High-SNF Variant |
| Revised (+4% to 5%) |
| Adjusted per market |