Ronaldo secured a 10% stake in Herbalife’s HBL Pro2col Software by investing $7.5 million, turning a decade‑long endorsement into a shareholder role.
The move moves the footballer beyond a paid ambassador; he now sits on the board of a tech arm that turns user data into personalized nutrition plans.
Herbalife’s Q4 2025 results saw sales jump 6.3%, and the stock surged more than 15% after the announcement, a bright spot amid a five‑year slide.
Ronaldo said the deal was a natural progression, citing his long partnership with the brand, while Herbalife’s chief investment officer noted the stake could bolster the company’s digital portfolio.
With nutrition moving toward data‑driven services, the partnership positions Ronaldo as a key player in the health‑tech space, potentially opening doors for new product lines and collaborations.
Herbalife will report its Q1 earnings on March 15, and Ronaldo is slated to unveil a new fitness app next month, so all eyes will be on the next big play.