If you own a Maruti Suzuki Jimny or a Mahindra Bolero, the new 15‑inch Yokohama GEOLANDAR A/T tyre gives your SUV a sharper look on the road. The tyre’s white‑letter sidewall is not just a visual tweak – it’s a nod to the rugged aesthetic that buyers expect from an all‑terrain product. Made in Visakhapatnam, the tyre is now free of import duties, a detail that can shave a few thousand rupees off the cost.
In the Indian off‑road segment, the GEOLANDAR A/T competes with BF Goodrich’s All Terrain and MRF’s T20. Those rivals offer similar tread patterns but lack the distinctive sidewall treatment that Yokohama has introduced. For buyers who want a tyre that’s both functional and fashion‑forward, the white‑letter edition could tip the scales.
The shift to local production is part of a wider push under the ‘Make in India’ initiative for the automotive tyre sector. It reduces the tariff on the final product and keeps the supply chain local, which is a win for both price and spare‑part availability. The company says it will broaden the range to 16‑, 17‑ and 18‑inch sizes in 2027, giving more SUVs and utility vehicles options.
Retailers across Kerala and Andhra Pradesh have already listed the tyre in their stores, and the first shipments are hitting the market this month. Buyers looking to upgrade can order through Yokohama’s dealer network or the brand’s e‑commerce portal. The next step for enthusiasts is to watch the upcoming launch of the 16‑inch model, which is slated to arrive in early 2027.
For those who value rugged performance over flashy styling, the standard GEOLANDAR A/T remains available in the same 15‑inch size without the white‑letter, keeping the price point stable. Yokohama’s move underscores its focus on catering to niche styling preferences while maintaining core off‑road capabilities.