Digital‑intelligence firm Similarweb recorded a 30‑percent drop in daily visits to Truth Social over the last year, with the platform averaging 260,000 users in May 2026.
Trump, who still holds the most followers on the site, has been posting aggressively: a recent day saw him tweet 25 times in a single hour, yet engagement metrics such as likes and shares have slipped, indicating a disengaging audience.
The company’s Q1 2026 financial statement revealed a $405‑million net loss on sales of $871,000, driven by $368.7 million in unrealised asset losses and $22.3 million in stock‑based compensation.
Trump Media & Technology Group’s spokesperson dismissed Similarweb’s figures as ‘biased reporting’ and accused the Washington Post of systemic slant, while also recalling the platform’s launch after Trump’s 2021 bans.
Truth Social was created in 2021 as a haven for Trump supporters after his January 6 rhetoric triggered suspensions on Facebook, X and YouTube. The platform’s financial decline comes as the 2026 midterm election approaches, raising questions about its viability as a political tool.