Pink and her husband Carey Hart acquired a 200‑acre property in Santa Barbara County on 15 June 2013 for $8.9 million, according to a California land‑record filing. The parcel already housed a 10‑bedroom estate, a pool, a spa and a modest vineyard that would later become the foundation of her Two Wolves wine label.
The pop star's fascination with wine began during her 2011 Australian tour, when she discovered the site online and was persuaded by Hart to inspect it before finalizing the deal. Over the next two years, Pink enrolled in courses at the Wine & Spirit Educational Trust and UCLA Extension, studying grape cultivation and vinification while still performing worldwide.
In 2014, Pink produced her first private batch in a refrigerated garage, collaborating with winemaker Alison Thomson, whom she met at a 'stealth dinner party' in 2015. By 2018, the two had launched the Two Wolves label, releasing an organic‑certified 25‑acre vineyard’s first commercial bottling, and pledging to avoid synthetic pesticides to protect workers and the ecosystem.
Today, Two Wolves operates on a 25‑acre certified‑organic block within the larger estate, employing a women‑led team and installing native plantings, owl and bluebird boxes to sustain soil health. The venture has drawn praise from local vintners and environmentalists, and the label is slated to expand its distribution to the West Coast in early 2027.