It’s a scene you don’t expect in a big-budget fantasy thriller. One minute, the screen is showing Tamannaah Bhatia’s character performing Chhath rituals; the next, a woman in a red saree is walking down the aisles of a Bihar cinema hall, handing out hot, deep-fried thekua to stunned and delighted moviegoers. This isn't a planned marketing stunt. It’s a spontaneous, viral moment that has turned The Vvaan screenings into something closer to a community festival than a standard Friday release. The film’s decision to center its emotional core on the Chhath celebration has clearly struck a nerve in the state where the festival is a lived, breathing reality, not just a backdrop.
The director of photography, Manu Anand, shared behind-the-scenes clips that reveal just how much sweat and water went into that specific sequence. He documented the moment Bhatia fell into the water and hit her head on a rock, a dramatic beat that required precise coordination. But it’s the music that’s keeping audiences glued to their seats. The track, a version of the devotional song by late singer Sharda Sinha, isn’t just background noise; it’s the emotional anchor for the state. When that music hits, the theatre doesn't feel like a multiplex. It feels like the Ganges bank at dawn.
Box office numbers back up the hype. According to Sacnilk, the film has collected ₹44.85 crore in India alone, with a worldwide total sitting at ₹57.95 crore. For a project produced by Ekta Kapoor and directed by Deepak Kumar Mishra, known for Panchayat, this is a strong showing. It’s a reminder that when you treat a regional culture with genuine respect rather than as a costume party, the audience shows up in droves.
The cast, including Manish Paul, Shweta Tiwari, Sunil Grover, and Anup Soni, has executed a story that balances fantasy elements with grounded human emotion. The fact that fans are now offering prasad inside the halls suggests the film has transcended its genre label. It’s no longer just a movie. For the people of Bihar, it’s a mirror.
With the domestic gross hovering just shy of the ₹50 crore mark, the film is on a steady climb. The next few days will determine if this cultural connection can push it closer to the blockbuster threshold, but the box office numbers are already telling a story of unexpected resonance.