Shares of Meesho surged 6% to ₹239.48 after the company announced that its Content Commerce Net Merchandise Value grew 152% year‑on‑year to the 12‑month period ending 31 August 2026.
NEWPAR The platform now hosts 1.6 lakh active creators, 90% of whom are nano creators with fewer than 10,000 followers, and 81% hail from non‑metro India. Tier 3 and Tier 4 markets accounted for 66% of Content Commerce orders, with cities such as Varanasi, Agartala, Jabalpur and Madurai emerging as key contributors.
NEWPAR Meesho’s short‑form video arm, Video Finds, logged nearly 4,800 crore content views and 9,000 crore minutes of watch time over the same 12‑month period, underscoring the platform’s growing video commerce engagement.
NEWPAR More than 4 lakh sellers have opted into the Content Commerce ecosystem, earning commissions on creator‑generated orders. The performance‑linked model gives sellers an additional channel to drive demand.
NEWPAR With a 32% year‑to‑date gain in share price and a robust creator base, Meesho is poised to deepen its reach into Tier 3/4 markets and expand into new product categories. No new earnings guidance was disclosed, but management expressed confidence in continued NMV growth.