The towering sculpture, perched beside the traditional Durga idol at Tridhara Sammilani, is measured at 5.5 feet tall, 4.5 wide and 3 deep, and is composed of 13,000 pens and the same number of refills.
Tilak said the idea began as a challenge to reimagine the familiar writing instrument, noting, 'When thousands of them are assembled together, their individual identity changes and a larger image begins to emerge.'
The pens, all made from recycled plastic, were sourced from the brand's own supply chain, and after the festival the entire structure will be dismantled, with each pen re‑manufactured into new writing tools.
Visitors, drawn by the novelty, paused to observe the fusion of tradition and modern eco‑design, some photographing the idol before it is taken apart.
Deepak Jalan, Managing Director of the pen company, said the project demonstrates how everyday products can evolve beyond their initial purpose, emphasizing that the lifecycle will continue from stationery to sculpture and back again.
The dismantling is scheduled for the week following the immersion ceremony, after which the pens will be melted and remolded into fresh units, closing the loop on the materials.