If you’re a Jammu driver looking for a one‑stop tyre shop, Michelin’s newest 1,000‑sq‑ft store in the Main Bazar might just change your routine.
Inside, the shop stocks passenger, two‑wheel, and commercial tyres from the Primacy, Pilot Sport, Latitude Sport and LTX Trail families. The Primacy 5, a new Made‑in‑India model, delivers 135 PSI pressure, 6.5 mm tread wear and a 4‑year warranty, while the Pilot Sport 4 offers 190 PSI for high‑performance cars.
Jammu’s roads are a mix of steep gradients, sharp curves and unpredictable weather. Michelin says grip, braking stability and durability are critical. The LTX Trail series, with a 350 g/10 mm tread depth, promises better traction on wet, uneven surfaces.
The partnership with Maha Shakti Auto, a 30‑year‑old local aftermarket player, brings on‑site wheel alignment, balancing and mechanical repairs. Local customers can get a 10‑minute alignment check or a 20‑minute balancing service, cutting downtime.
In a market where Goodyear, Continental and Apollo Tyres also have strong footprints, Michelin’s focus on premium performance and servicing could sway buyers who need reliable tyres for long trips to Leh or Srinagar.
The store opened on 15 May 2026 and will start taking orders for the Primacy 5 and Pilot Sport 4 by next week. Customers can book services online through Michelin’s app or visit the shop for a free tyre assessment.