If you think your daily makeup routine is just for fun, think again—Upasana turned it into ₹1.12 lakh last month.
She signed six UGC deals, each asking her to showcase a product in a 30‑second reel. The key was authenticity: she used a simple cleanser, a tinted moisturizer, a serum, a face mask, a lip balm, and a setting spray—all she had on hand.
Her outreach began with a slick media kit she shot on her phone, highlighting 14,000 followers, a 2.8% engagement rate, and a few eye‑popping before‑and‑after shots. Brand reps loved the clarity and sent contracts in a week.
Production was all about lighting and sound. She shot in her bedroom with a ring light, used a cheap tripod, and recorded voiceover in a quiet corner. The vibe was casual: ‘Hey guys, check out how I use this serum on my morning skin.’ The result? A reel that looked like it came from a studio but cost almost nothing.
Payment notes: The ₹1.12 lakh figure represents the value of deals secured in September, not the cash in her account. Brands pay in stages—some after the post goes live, others after a 30‑day review. She kept a spreadsheet to track due dates.
So if you’re ready to start, pick a product you love—maybe a toner or a face mask—and ask the brand for a quick UGC shoot. Keep the tone friendly, keep the lighting natural, and watch your small niche turn into a paycheck.