
The NDTV World Summit, themed "A World Between Orders", gears up for two days of debate in New Delhi. The event is supposed to pull together policymakers, tech innovators, and cultural icons to dissect geopolitics, AI, and India's expanding clout. The gathering is expected to attract a mosh pit of voices from every corner of the globe.
Behind the glitz of that lineup, the actress who made her mark in 2014's Telugu thriller "1: Nenokkadine" is set to add a new chapter. She burst onto the Hindi scene with "Heropanti" that same year, alongside fresh face Tiger Shroff, and has since danced through roles in "Bareilly Ki Barfi", "Bhediya", and the high‑stakes "Adipurush". Critics have noted her knack for blending humor with heart, a trait that earned her the National Film Award for Best Actress for "Mimi".
But films are just the starting line for her. In July 2023, she co‑founded Hyphen, a direct‑to‑consumer skincare brand that prides itself on 100% vegan, cruelty‑free ingredients. The venture is a partnership with PEP Technologies, the parent of mCaffeine, and aims to offer clean beauty to a growing health‑conscious market. Prior to that, 2022 saw the birth of The Tribe, a fitness startup that promised to fuse community with movement.
She’s also dipped her hands in the production pot. Blue Butterfly Films, launched in 2023, put out the Netflix thriller "Do Patti" in 2024, featuring her co‑starring with Kajol. The film’s dark, pulpy storyline was a departure from her usual light‑hearted fare, showing her willingness to experiment.
With her résumé now spanning cinema, skincare, fitness, and production, Sanon’s participation in the summit signals a broader trend: Bollywood celebs are no longer confined to the silver screen. They’re turning their star power into brands, businesses, and platforms that shape cultural conversations. The next big thing? Watching her harness that influence to steer global dialogues, one panel at a time.