Yulu's 100‑unit DeX electric two‑wheelers just hit the streets of Nashik's Rajiv Nagar— a modest launchpad that will soon spread across the city. The fleet, housed at a Yulu Centre, will serve delivery partners under the Yulu Business Partner vertical, giving them a ready‑made electric option right out of the gate.
But the real story is how Yulu's franchise‑led model is scaling beyond metros. With direct operations in Bengaluru, Mumbai, Delhi‑NCR, Hyderabad and now Nashik, the company is carving out a niche in smaller cities. This marks Nashik as Yulu's 13th city of operation and the ninth franchise‑led launch in the last two years.
Nashik's delivery scene is no joke. The city hosts over 25 dark stores, 1,500 high‑volume restaurants, and around 25,000 deliveries a day— a doubling of city‑wide deliveries in the past year. That kind of volume demands fast, reliable, low‑cost vehicles, and Yulu is stepping in to fill the gap.
For delivery partners, Yulu's package is a one‑stop shop. The electric bikes come with battery swapping through Yuma Energy, and the pricing plan bundles energy, maintenance, and insurance into a single monthly fee. The company claims that partners using its EVs can keep 30–40% more earnings than petrol motorcycle users— a headline‑grabbing figure that speaks directly to the bottom line.
The rollout is thanks to Approach Auto Mobility, led by entrepreneur Jai Dhanani. Approach brings EV charging solutions, ride‑sharing operations, and battery‑swap franchises to the table, and it plans to extend the service beyond Rajiv Nagar as demand grows.
Expect the fleet to roll out city‑wide by the end of the year, with expansion into surrounding areas slated for the next quarter. Delivery partners who want to cut fuel and maintenance costs while boosting earnings should keep an eye on Yulu's next moves.