Markus Persson is asking for exactly what he paid. The Swedish billionaire, known in gaming circles as Notch, has placed his sprawling Beverly Hills mansion back on the market for $70 million. It’s the same figure he dropped in December 2014, shortly after Microsoft bought Mojang for $2.5 billion.
The 22,300-square-foot estate, built by developer Bruce Makowsky, is less a home and more a playground. It features eight bedrooms, 15 bathrooms, a private nightclub with a DJ booth, and a candy room that reportedly cost $200,000 to construct. Inside, an automated curved glass door opens toward an infinity pool, and a 2,500-bottle wine cellar sits adjacent to a movie theatre. Persson originally outbid Jay-Z and Beyoncé for the property, a fact that has kept the mansion in the public eye for over a decade.
But the financial math has stopped working in the seller's favor. While the median home value in Los Angeles has more than doubled since 2014, the ultra-luxury tier has bucked the trend. The mansion was originally listed for $85 million before Perssn closed at $70 million. Now, twelve years later, asking for the same price suggests a stagnation in demand for trophy assets. Makowsky’s other high-profile listings have faced similar hurdles, often selling for significantly less than their ambitious initial tags after long marketing periods.
The Los Angeles Times notes that if the deal closes at the full $70 million, it would stand as Beverly Hills’ most expensive home sale of 2026. However, the final price depends on buyer interest in a market currently favoring caution. Persson’s exit strategy now hinges on finding a collector willing to pay a decade-old price for a house that has seen no nominal growth in value.