Apple rolled out its iPhone 18 Pro and Pro Max models across India on September 28, 2026, with the 2‑TB Pro Max variant priced at ₹3.29 lakh. The devices are available in black, silver, glacier and burgundy, and feature a 48‑MP Fusion Main camera, A20 Pro chip and a new vapour‑chamber cooling system. Six flagship stores opened at 8 am and stayed open until 10 pm, while the online store launched the same day.
Queues stretched for hours, with shoppers arriving as early as 6 am. A Mumbai customer, who had pre‑booked on Saturday, drove from Nashik to collect a 2‑TB Pro Max after spending ₹1.73 lakh for the device. Another buyer in Bengaluru said he had waited since 5 am and that buying an iPhone feels like a festival each year.
Apple’s pricing jump—₹1.64 lakh for a 256‑GB Pro and ₹1.79 lakh for a 256‑GB Pro Max—has not dampened enthusiasm. The company offered a ₹1.73 lakh cashback on each purchase, and a man in Noida bought three Pro Max units, citing the improved camera and AI features as key motivators.
Apple will roll out its first foldable iPhone Duo next month, expanding the lineup beyond the Pro series. The company says the new device will ship from October, and the online store will begin accepting orders on September 30.