Bengaluru's retail and logistics firms are reshaping incentive structures to keep their frontline crews during the year’s busiest shopping season. The new approach blends daily surge pay, weekly attendance rewards and end‑of‑season bonuses, according to senior vice‑president Balasubramanian A of TeamLease Services.
TeamLease Services said its spend on festive incentives climbed 15‑20% in 2025 over 2024, with a larger share earmarked for retention payouts that reward weekly or monthly attendance and completion of the sale period. The company noted that 35‑40% of workers left mid‑season last year, costing firms extra recruitment and training.
In metros, employees in picking, packing and fulfilment saw 12‑15% higher monthly earnings, while Tier‑II markets saw 18‑22% gains, largely driven by variable pay. The premium is also visible outside warehouses; for example, a retailer on Timbuckdo raised hourly pay from ₹110 to ₹150 during high‑footfall periods, lifting daily earnings from roughly ₹600 to ₹900.
Myntra, launching over 26,000 seasonal jobs for its Big Fashion Festival, keeps a mix of daily spot awards such as electronic gift vouchers and goodies for top performers. Flipkart is offering delivery workers joining and retention bonuses, referral incentives, and expanding insurance and healthcare benefits to improve worker loyalty.
The broadened incentive strategy is expected to reduce attrition and increase productivity across India’s largest shopping window, with industry analysts forecasting a further 15‑20% rise in total incentive spend in 2025.