On a breezy episode of Koffee With Karan, veteran filmmaker Subhash Ghai let loose a salvo against the growing dollar‑driven fever in Bollywood. When Karan Johar nudged the topic by naming SRK, Ajay, and Salman, Ghai didn’t hold back. "Commerce has taken over," he warned, recalling how youngsters now chase paychecks more than roles. That’s the backdrop for his latest rant.
Back in the 80s, Ghai’s own cast would often sign on for a fraction of their usual rates—just 40%—because the story and the director mattered more than the cheque. He cites films like "Hero" and "Karma" where the chemistry was built on that trust. In those days, the crew didn’t wait for money; they signed because they believed in the character.
The director also jabbed at modern managers and PR squads, saying that now a single actor’s fee negotiation can involve four managers and three PR teams, all pitching the star as a brand. He pointed out that actors have extra revenue streams today, but those are seasonal, and the hype dies after a few years. The lesson? The newer generation’s focus on money can render their art transient.
Yet Ghai acknowledges the shift and points to stalwarts like SRK, Aamir, Salman, and Ajay who have kept their careers alive for four decades. He credits their unwavering commitment to the craft over the cash. Their careers prove that a star can stay relevant when the story remains at the core.
In a flashback, Ghai recalled Dilip Kumar’s advice to open a film institute, a suggestion that still echoes in his mind. He’s now looking at the future of cinema, hoping the next wave will mix art with business in a balanced way. For Bollywood, the conversation is a reminder that the magic of film lives beyond the paycheck.