Adani Cement on Sunday erected a 70‑ft x 70‑ft Maa Durga tribute at its Kymore plant in Madhya Pradesh, assembling 15,000 cement bags into a single aerial image of the goddess.
The effort spanned 12,600 man‑hours and weighed 750 tonnes of cement, with workers from the plant collaborating across shifts to position each bag precisely.
The campaign, titled "Jahan Vishwas, Wahan Shakti", blends Ambuja Cement’s promise of strength (Shakti) with ACC’s legacy of trust (Vishwas), aligning the brand’s dual identities with the festival’s spirit.
A digital film captures the process from ground level to the final aerial reveal, showcasing how thousands of individual bags coalesce into a unified image that celebrates faith, tradition and collective endeavour.
The launch will be highlighted on the company’s social media channels, with the next phase scheduled to roll out during the Navratri and Durga Puja celebrations, reinforcing Adani Cement’s role in building homes and community pride.