Sukhbir Singh Badal announced the full‑blown poll mode at the Maghi Mela conference in January, positioning the party for the 2027 elections before rivals even drafted their strategies. “We are stepping out of the shadows and into the streets,” Badal told a packed audience, while a youth from Ludhiana nodded in agreement, hoping the new platform would address farmer distress.
The door‑to‑door effort will begin in Attari on 6 October and span every one of Punjab’s 117 assembly seats, collecting suggestions for the upcoming manifesto. Badal’s team will meet with local leaders, farmers, and factory workers, promising to weave their concerns into the party’s policy blueprint.
The manifesto committee, already consulted with Scheduled Caste and Backward Class wings, will broaden its outreach to include traders, youth, and government employees. It is slated for release on 1 November, and the party says it will incorporate public feedback gathered during the door‑to‑door drive.
On 10 November, Badal will launch a statewide bus yatra from Talwandi Sabo, covering two to three constituencies each day. Concurrently, Harsimrat Kaur Badal will spearhead a women‑led anti‑drug campaign starting 5 October, targeting households with the slogan “Maawan‑Dheeyan di Lalkaar, Band Karo Nasha da Vyapar.”
The campaign’s crescendo will hit on 8 December, when the party will hold a major rally in Killi Chahlan, Moga, to honor former Chief Minister Parkash Singh Badal’s birth anniversary. The event will also serve as a rallying cry for the new manifesto and the party’s broader agenda.
With the door‑to‑door drive, manifesto launch, bus yatra, and December rally all in place, SAD has carved a long, continuous campaign runway that will carry it through the official polling season and beyond.