The 2.34‑acre estate at 1672 Waynecrest Drive, a former Italian‑style villa built in 1995, is now on the market for $25 million, according to Carolwood Estates agents.
In 2002 the pioneering infomercial maker and his wife, Robin Popeil, purchased the property for $7.5 million, turning the spacious 14,595‑sq‑ft home into a family headquarters and covert laboratory for kitchen gadgets.
Ron Popeil’s kitchen, equipped with commercial‑grade appliances and marble counters, became the birthplace of the Veg‑O‑Matic, Mr. Microphone and other household staples. The space was even featured in a 2017 episode of The Henry Ford’s Innovation Nation, with the inventor himself demonstrating a prototype on site.
Beyond the inventive kitchen, the house boasts eight bedrooms, 11 bathrooms, a screening room, a gym, and a wine cellar that can hold over 600 bottles. French doors open onto terraced gardens, a pool, and sweeping views of Los Angeles and the Pacific.
For the Popeils, the sale marks a bittersweet farewell. Daughter Valentina recalled the kitchen as the heart of the home, while Robin remembered evenings on the terrace reading to the girls. The family hopes the next owner will honor the legacy of the man who turned a backyard test bench into a national brand.
Real estate experts note that a two‑acre, gated property in Beverly Hills is a rarity. The listing may prompt interest from high‑net‑worth buyers and collectors, especially given the estate’s historical ties to the Hard Rock Cafe founder and its unique blend of luxury and innovation.