If you bought an electric scooter this year, chances are high you picked an Ather. The Bengaluru-based manufacturer delivered 301,133 electric two-wheelers between January 1 and November 6, 2026. That marks a 67% year-on-year surge. It also pushes the company across the 300,000-unit annual retail mark for the first time, placing Ather on track to close the calendar year past 350,000 deliveries.
Indian commuters bought 18,39,939 electric two-wheelers over the past ten months and six days. Ather seized a 16.32% slice of that volume—its highest retail market share to date, up from 16.12% in 2025 when deliveries stood at 216,463 units. Official Vahan registration data shows Ather has put 843,276 scooters on Indian roads since 2018. Over 35% of all those scooters were registered in 2026 alone.
Yet Ather remains locked in third place. Legacy heavyweights TVS Motor Company and Bajaj Auto continue to control the front ranks through dense dealership footprints and aggressive volume pushes. But Ather has pulled well clear of the chasing pack, leaving Hero MotoCorp's Vida far behind.
| Manufacturer | CY2026 Deliveries (Jan 1 – Nov 6) | Market Share |
|---|---|---|
| TVS Motor Co | 483,488 units | 26.0% |
| Bajaj Auto | 414,186 units | 22.0% |
| Ather Energy | 301,133 units | 16.3% |
| Hero MotoCorp (Vida) | 208,454 units | 11.0% |
The numbers could have run higher. Showroom dispatches ran into a hard ceiling because assembly lines could not keep pace with showroom walk-ins. Across the past 13 months, the maker of the 450S, 450X, 450 Apex, and Rizta crossed the 30,000-unit monthly milestone six times, peaking in March at 36,630 registrations.
Then came a quiet shift in strategy. Ather launched the family-focused Konarc on August 29 to capture mainstream, cost-conscious buyers. But manufacturing bottlenecks forced an abrupt reshuffle of the rollout. Rather than releasing the cheapest base model first, Ather prioritized higher-margin mid-variants to extract maximum cash per assembly slot. Deliveries of the entry-level Konarc have slipped into the first quarter of 2027.
Relief now hinges on the factory floor. Ather is counting on its new plant in Chhatrapati Sambhajinagar to clear backlogs, feed neglected dealer pipelines, and ramp up dispatches before legacy rivals widen the gap.