On September 30, former President Donald Trump signed an executive order telling federal agencies to refer to AI as Super Intelligence, arguing the new label better reflects the tech’s capabilities. The order also nudged tech giants—Microsoft, Google, OpenAI—to adopt the term in corporate communications.
The name change has triggered a frenzy in the domain market. Netcraft reports that over 50% of the roughly 2.4 lakh .si domains registered in September were already listed for resale on Dynadot, with 19% of Slovenia’s national pool added that month alone. Earlier, Trump’s Truth Social poll in mid‑September boosted registrations after he promised the rename at a UN speech on September 22.
Investors see the .si suffix as a shortcut to "Super Intelligence", mirroring the success of .ai. They are buying cheap and selling high—build.si is listed for $10 million, seed.si for $8 million. In contrast, only two of the 35 publicly documented .si sales this year have been taken up by companies for operational use; Recursive bought recursive.si for $20 000.
The high‑profile sale of AI.com for $70 million in February, and bot.ai for 11 crore in 2025, set a benchmark for valuations. While most speculators hold domains as digital assets, the trend may influence the branding strategies of emerging AI firms.
As Trump’s new terminology spreads, the domain aftermarket is poised to grow. Industry analysts expect further price hikes as the term gains official traction, potentially reshaping the digital real estate landscape.