The memo, sent to 30,000 staff across the group, urged employees to embed cost consciousness, frugality and accountability into every line of work—no single team can win this battle, the CEO said. New.\n
The approval matrix, effective October 1, now routes every decision through the Head of Department, the Chief Executive Officer and the CEO himself. A full‑time, cross‑functional team—named the One Air India integration crew—will systematically review expenditures and flag efficiency gains.\n
To rally ground‑level input, Air India unveiled the PRABHAV‑The Value Creator Award. Employees can pitch ideas ranging from smarter procurement to outsourcing cutbacks; the best concepts will be rewarded and, if viable, rolled out company‑wide. The launch is part of a broader push to shave rupees from the bottom line.\n
Outside the office, the pressure mounts: jet fuel has spiked to ₹5,000 per liter, airspace over the Middle East remains closed, and the broader industry faces soaring operating costs. The CEO highlighted that these shocks are eroding margins, a trend that the cost‑team must counter.\n
The next milestone? A full audit of the group's spending will be completed by October 15, with a public report on savings expected in mid‑November. Employees are already filing suggestions, and the board is watching closely, hoping the initiative will stem the rising loss curve.