Raniwala 1881, a Jaipur‑based jeweller, told investors that the company is preparing for a busy festive quarter with a focus on Diwali and wedding collections.
The co‑founder, Abhiyant Raniwala, highlighted that gold price volatility is causing buyers to hold off, waiting for favourable pricing.
Raniwala is diversifying its product mix to include festival, gifting and birthday pieces, aiming to capture a broader customer base beyond traditional bridal wear.
The brand’s strategy also targets Gen‑Z consumers, who prefer versatile, design‑centric pieces over heavy, diamond‑laden jewellery.
While the company is not publicly listed, its outlook reflects broader industry trends, as analysts note that the Indian jewellery sector is expected to grow modestly in 2024, though gold price fluctuations remain a key risk factor.