Nani’s latest venture, the adrenaline‑packed thriller The Paradise, has pulled a surprise move from the Telangana Home Department—an official nod to bump ticket prices and hand a Rs 500 advance screening to eager fans.
The approval, effective from September 24, lets single‑screen theatres raise fares by Rs 48 and multiplexes by Rs 95 for the first four days. Five shows a day are permitted under the order, and the price lift will taper off from September 28 to October 3, with single screens adding Rs 23 and multiplexes Rs 45 thereafter.
But the government’s mandate isn’t just about numbers. Sri Lakshmi Venkateswara Cinemas, the production house, has been asked to funnel Rs 1 crore into the Telugu Film Industry Employees Welfare Committee. Theatres showing the film must also showcase banners warning against drugs and cybercrime, turning every seat into a classroom for social awareness.
On the silver screen, Nani will pair up with Kayadu Lohar, Raghav Juyal, Mohan Babu, Sonali Kulkarni and Sampoornesh Babu, while Keerthy Suresh drops a cameo that promises a splash of star power. With the buzz of the price hike and a pre‑release screening already in place, the buzz around the film is thicker than the Mumbai monsoon.
As the release date looms, theatres are scrambling to balance the new pricing strategy with audience expectations. If the Rs 95 hike pays off, it could set a new benchmark for how regional blockbusters monetize their opening window—one that could ripple across the industry. Stay tuned; the next few weeks could reshape the Telugu box‑office playbook.