Porsche is announcing a new mid‑engine supercar platform that will slot above the 911 in its lineup. The move, revealed at the Capital Markets Day in Weissach, signals the brand’s intent to reclaim the top‑tier supercar segment after the 918 Spyder. While the exact horsepower remains under wraps, the platform promises to deliver the raw performance Porsche is known for, all while sharing parts with the Volkswagen Group to keep costs in check.
On the SUV front, the German marque will launch a Macan‑sized combustion‑powered model in 2028, offering both ICE and plug‑in hybrid trims. The vehicle, built on the PPC platform, will sit alongside the Audi Q5 in terms of dimensions and expected price point, providing a new option for drivers who want Porsche’s driving dynamics without the all‑electric commitment. Production is slated for 2028, with sales rolling out across Europe and India in 2029.
Meanwhile, Porsche’s next‑generation 718 Boxster and Cayman will go fully electric by 2028, marking a decisive shift from the earlier dual‑power platform idea. The first year of production will see these models rolled out across the globe, positioning Porsche as a serious contender in the high‑performance electric roadster market. Buyers can expect a comparable or improved range compared to the current 718’s hybrid variant, though exact figures are still pending.
To support this new lineup, Porsche is boosting its bespoke and performance businesses. The Sonderwunsch division is expected to grow six times, while a 67 % stake in Manthey Racing will expand track‑side experiences and limited‑run concepts. The highest‑priced Sonderwunsch model topped €13 million, underscoring the brand’s premium positioning.
Strategically, Porsche is trimming model complexity by cutting variants by 20 % and aiming for a 9–12 % net cash‑flow margin. Parts sharing across the VW Group will help cut material costs by 10 %, while the new supercar platform and 718 electric range will drive sales growth in the D and E segments. The launch calendar shows the supercar preview concept, Mission S, on October 15, with the full platform expected to roll out in 2028.