At the BJP's central office in New Delhi on July 5, 2024, president Nitin Nabin ordered all newly appointed state in‑charges to focus on on‑ground mobilisation rather than frequent Delhi visits. The meeting, chaired by Nabin, drew BL Santosh, Shiv Prakash and Saudan Singh, who reinforced the need for a disciplined schedule of regular state visits and detailed agendas for every gathering.
The directive emphasised booth‑level engagement, weekly touch‑points with workers, and a systematic review at the next gathering. Senior party cadres were urged to maintain a steady network, ensuring that welfare schemes reach voters through local offices.
Critics have long pointed out the party's Delhi‑centric meetings. BL Santosh said the party must bring its message back to the people, citing the need to embed welfare schemes at the grassroots. The plan also calls for targeted outreach to women, youth and minority communities across all 37 states.
The move comes just weeks before the 2024 general elections, when ground presence could sway undecided voters. The next party executive meeting on August 10 will assess progress, with compliance scores linked to future appointments.
Local cadres, like Anil Kumar from Karnataka, say they will feel the change firsthand as officials start visiting villages instead of flying to Delhi. This shift signals a broader attempt to balance top‑down directives with bottom‑up accountability.