The Rare Impact Fund, launched in 2020 alongside Rare Beauty, has already pulled in $30 million, channeling the money to 30 nonprofit partners on five continents that serve roughly 3.5 million youths annually.
Every time a customer buys a Rare Beauty product, 1 percent of the sale is funneled into the fund. That steady stream of revenue, coupled with grants from foundations and corporate sponsors, keeps the program running without relying solely on one‑off donations. The fund operates under the Hopewell Fund, a 501(c)(3), giving it a solid fiscal base while keeping its focus on mental health outreach.
The nonprofits the fund backs are chosen for their local expertise and proven impact. Some run crisis hotlines, others offer school‑based counseling, and a few provide culturally‑tailored education on mental‑wellness. By supporting these diverse approaches, the fund adapts to the different needs of communities from Mumbai to Nairobi to Oslo.
The fourth annual benefit, “A Night of Radiance & Reflection,” was held on Oct. 14, 2026, at the Hollywood Palladium. Selena Gomez hosted, while comedian Sean Hayes emceed. Performers like Leon Bridges and Bella Kay highlighted how music can be a therapeutic outlet. The event drew more than 20 sponsors, raising an additional $2 million to expand the fund’s reach.
What makes this initiative stand out is the cross‑industry coalition it has built. Beauty brands such as Lululemon and Pacsun, health systems like UCLA Health, and entertainment figures like Becky G and Jay Shetty all contributed, demonstrating that mental health matters to everyone—from makeup artists to medical professionals. Their partnership amplifies the message to audiences that mental health care is a shared responsibility.
For readers, the takeaway is twofold: first, your purchase of a cosmetics product can help fund crucial mental‑health services for young people worldwide; second, if you’re struggling or know someone who is, consider reaching out to a local nonprofit partner or a trusted counselor. A small act—whether buying a product or seeking help—can make a significant difference in the lives of millions.