FlixBus has inked a memorandum with the Ministry of Tourism to roll out a co‑branded coach across India.
The coach will feature the Ministry’s ‘Incredible India’ branding on select intercity routes, turning a routine ride into a mobile showcase of culture and heritage.
This move places FlixBus in a niche where it competes with local private operators such as Redbus and government‑run coaches, offering a unique blend of comfort and cultural storytelling.
The partnership aligns with the central government’s Mission LiFE framework and the Incredible India initiative, signalling a push for greener, more sustainable intercity travel.
The first co‑branded coach will hit the Delhi‑Mumbai corridor in late October, with plans to roll out across major metros by early 2025.
Keep an eye on how FlixBus integrates destination‑centric content into its booking app, potentially setting a new standard for experiential travel.