TVS Motor’s return to EICMA brings more than a buzz—it signals that the brand’s European sales are already booming, with a 110% rise in Italy alone, according to company figures.
In Italy, the company operates around 100 dealerships, a figure that dwarfs the 10% market growth nationwide. Across Spain and Portugal it has 25 outlets, while Malta hosts its first retail presence. News from TVS says it is setting up national sales companies in France and Germany, with new stores slated to open in the coming months.
The expansion is led by Peyman Kargar, who stepped in as Director and CEO on 27 Jan 2027. Kargar told reporters that the past year was laid out for building dealer networks, after‑sales service and customer support that match European expectations.
For the buyer, this translates into more choices: the new models will be tailored for European regulations and riding habits, and the growing dealer footprint means easier access to service, spare parts and financing options.
The launch date is fixed: 3 Nov 2026 at Milan’s EICMA. Post‑exhibition, dealers in Italy, Spain and Portugal will begin stocking the new range, while France and Germany will see their first outlets by early 2027. Watch for pricing details and battery‑range specs once they roll out in the market.