If you’re hunting an SUV that won’t empty your wallet, the latest XUV 3XO REVX Edge makes the price tag feel more like a bargain. The 1.2‑litre turbo‑petrol engine pairs with either a six‑speed manual or a smooth AMT, and the base variant clocks in at ₹9.39 lakh ex‑showroom. Add a 10.25‑inch HD touchscreen, wireless Android Auto, wired Apple CarPlay, and cruise control, and you’re looking at a package that, until now, only lived at higher trims.
In the mid‑range SUV arena, the XUV 3XO now sits on a price line that is almost indistinguishable from the Hyundai Creta’s base and the Kia Seltos’ entry‑level. The Creta starts at ₹9.90 lakh, the Seltos at ₹10.20 lakh, while the new Edge offers a panoramic sunroof for just ₹9.89 lakh in the Edge (O) version. That gives it a clear edge in sunroof availability at a comparable price point, a feature that has been a selling point in the segment.
Mahindra has broadened the engine–transmission matrix too. The Edge (O) is only available with a 1.5‑litre turbo‑diesel and a manual gearbox, but the petrol‑automatic option on the standard Edge now costs ₹10.59 lakh, breaking the ₹10 lakh barrier for an automatic. The new petrol‑automatic on the earlier REVX M(O) at ₹9.99 lakh keeps the brand’s automatic foothold in the sub‑₹10 lakh bracket, ensuring that buyers who prefer a clutch‑free drive aren’t forced to jump to a higher trim.
The revamped lineup will roll out across major cities from the end of September, with the 9.39 lakh version available in Delhi, Mumbai, Bengaluru and Chennai. Keep an eye on the upcoming resale valuation, as the added features could influence depreciation curves. Also watch for how the dealer network adjusts pricing after the launch, as Mahindra often tweaks ex‑showroom prices to balance demand.