LVMH is reportedly weighing a sale of its 50‑percent stake in Fenty Beauty, the cosmetics arm launched in 2017 with Rihanna, according to Bloomberg.
The partnership began in September 2017, with the brand opening in 1,600 stores across 17 markets worldwide. Forbes noted that Rihanna’s net worth stood at $1.7 billion, with $1.4 billion tied to her equity in Fenty Beauty.
A divestment would leave Rihanna as the sole owner, potentially shifting the brand’s strategic focus and pricing while preserving her hands‑on role in product development.
The move follows a broader trend in the cosmetics industry, where investors are increasingly targeting inclusive brands that offer extensive shade ranges, a niche Fenty dominated with its 40‑shade foundation line.
If a buyer emerges, LVMH could close the deal by Q4, pending regulatory approvals, which would redefine the brand’s ownership structure and could influence its global expansion plans.