The electric vehicle landscape in India exploded last month, with 35,948 new EVs hitting the road – a 94% jump from the same period a year earlier. One out of every twelve cars registered in September was electric, a clear signal that the shift is moving from niche to mainstream.
Tata Motors stayed on top, snapping 14,722 registrations in September alone, a 41% share of the segment. That figure is almost double the numbers seen a year ago and ahead of Mahindra’s 7,741 units, which sits at 21.5%. Tata’s dominance is a reflection of its expanding lineup – from the Nexon EV to the Tigor – and the brand’s aggressive pricing strategy that has kept the segment’s price range accessible.
The middle tier of the market is heating up too. MG, VinFast, and Kia have all posted double‑digit growth, with VinFast’s September tally climbing 32% to 2,961 units and Kia’s surge to 1,256 units marking a 110% jump from last year. MG’s share slipped slightly, but the brand still holds a respectable 14.5% portion of the market. Meanwhile, Maruti, Hyundai, BYD, BMW, and Tesla are all carving out niche segments, each bringing different value propositions to the table.
Looking ahead, the first half of 2026 saw a 102% increase in EV registrations, projected to push FY27 volumes beyond 380,000 units. For the discerning buyer, this translates into a broader selection of models, improved charging infrastructure, and potential tax incentives as the government tightens its EV mandate. Keep an eye on the upcoming launches from Tata and Mahindra, and watch how the price–performance curves shift as more competitors enter the fray.
"tags": ["EV", "India", "Tata", "Mahindra", "Market"]