Dison, who raised three children in central Arkansas, began a covert debt‑repayment initiative that would depend on everyday social‑media engagement.
Using secret TikTok and Facebook accounts, she mapped every like, share, or comment to a dollar contribution toward her mortgage, truck loan, and home‑based bakery loan.
Initially the plan was self‑funded through bakery sales at farmers’ markets and the Little Pink Bread Shed, but within a week followers pushed for external donations, prompting Dison to launch a Shopify store, a GoFundMe campaign, and accept funds via Cash App, PayPal, and Venmo.
The online community, dubbed Mountain Movers after a biblical passage, grew to thousands of supporters and even launched Bake It Forward, a program that sponsors baked goods for local food‑insecure families.
While juggling homeschooling and a full‑time family schedule, Dison kept the children unaware and cut discretionary spending; she revealed the plan to her husband only after the children had gone to bed.
The accidental TikTok reveal drew over a million views in 24 hours and 12 million in five, and the couple now aim to construct a permanent farm home, expand the bakery, and use the Mountain Movers platform to advise other families.